Tuesday, May 21, 2013

Ancestry.com and TLC Team Up for New Season of "Who Do You Think You Are?"


World's Largest Online Family History Resource Sponsors TV Series with Personal Look Inside the Ancestry of Beloved Celebrities

PROVO, Utah, May 21, 2013– Ancestry.com, the world’s largest online family history resource, announces it has teamed up with TLC, Shed Media US and Is or Isn’t Entertainment as an integrated sponsor of the upcoming season of the “Who Do You Think You Are?” television series, premiering July 23.

“We are thrilled to be teaming up with TLC, Shed Media US and Is or Isn’t Entertainment to bring this entertaining and inspiring series back for another season,” said Rob Singer, Senior Vice President of Marketing for Ancestry.com. “Charting one’s family history helps each of us better understand who we are. Through the journeys of these celebrities, we hope millions of Americans will see just how life-changing and rewarding genealogy can be and begin researching their own family history to make discoveries that tell them who they are and where they came from.”

“Who Do You Think You Are?” explores the roots of celebrities who embark on an intense personal journey to discover their family’s past. Some of the celebrities to be featured in these all-new episodes include Christina Applegate, Cindy Crawford, and Zooey Deschanel. Each of the 8 hour-long episodes reveal the real person behind the celebrity as they come to understand the lives their ancestors lived that helped shape the person they are today. As part of the show sponsorship, Ancestry.com provides important family history research on each of the featured celebrities, which is used to build out the story of each episode.

Produced by Lisa Kudrow and Dan Bucatinsky, the show is based on an original format created by Wall to Wall Media. An earlier version of the series previously aired on NBC for three seasons.

For those interested to discover who they think they are, Ancestry.com offers a 14-day free trial for all new members.

About Ancestry.com

Ancestry.com LLC is the world's largest online family history resource with approximately 2.7 million paying subscribers across all its websites. More than 11 billion records have been added to the Ancestry.com sites and users have created more than 47 million family trees containing more than 5 billion profiles. In addition to its flagship site www.ancestry.com, the company operates several Ancestry international websites along with a suite of online family history brands including Archives.com, Fold3.com and Newspapers.com, all designed to empower people to discover, preserve and share their family history.

Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include our ability to find appropriate opportunities to publicize our products and services and to satisfy customer expectations. Information concerning additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption “Risk Factors” in our Annual Report for the year ended December 31, 2012, and in discussions in other of our Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.