Wednesday, August 28, 2013

First social interactive storytelling with Facebook-Meograph integration


SAN FRANCISCO - Meograph (www.meograph.com) today announces the release of the first social interactive storytelling, bringing live Facebook profiles directly into multimedia content. Now Facebook friend tagging is deeply integrated into Meograph’s creation and playback experience. In addition to creating stories out of video, audio, photos, text, and links, Meographers can add visual, clickable tags of Facebook friends. No other multimedia creation platform offers this type of engaging, socially viral product.

Balaji Gopinath, Vice President of Emerging Technology at Turner Broadcasting System, said, "Media companies are storytellers, and we are continually exploring new ways for consumers to engage with our content. Meograph’s platform allows viewers to express themselves alongside TV programming, and its social integration provides a forum to share their thoughts, experience and creativity with others. We’re exploring how we might utilize Meograph to enhance personalized engagement with our storytelling."

With this capability, organizations and their storytellers are able to incorporate live visual links to social profiles embedded right within their stories. The tagged friend is notified and gets a Facebook wall post that links to the story, an image from the content, and a list of the other people tagged. Letting people know they are part of a story being told massively increases virality of the content. This is timely as the age-old art of true, lasting storytelling adapts to the digital, social era.

Soon following this rollout will be the ability to tag Facebook Pages, giving brands and celebrities a way to become part of the stories and driving traffic to their pages.

“Meograph was already somewhat interactive with clickable links to any URL embedded into the content. Publishers really like the links: they drive traffic and allow audiences to dive deeper into the stories. Facebook profile tagging is the next step,” said Meograph CEO Misha Leybovich. “We’re currently building other interactive media features in as well - pretty exciting to be developing this new interactive storytelling medium.”

ABOUT MEOGRAPH

Meograph is the easiest way to create interactive multimedia stories. Makes turning moments into lasting stories both easy enough for anyone to use as well as compelling output to watch. Since launch in late summer 2012, Meograph has been used by dozens of major media organizations, hundreds of companies, and thousands of schools around the world. The company is currently participating in both Turner Media Camp and Plug and Play Startup Camp.