Optimized for iOS 7, Ancestry App Offers New Social Features
Making Family History Easier to Engage
Photos accompanying this release are available at http://www.globenewswire.com/newsroom/prs/?pkgid=21033 and
http://www.globenewswire.com/newsroom/prs/?pkgid=21034.
"We're excited to take our popular and top-grossing app for iPhone, iPad and iPod touch to the next level, including native support for iOS 7," said Eric Shoup, Executive Vice President of Product for Ancestry.com. "This update provides meaningful context to ancestors' lives through the use of narratives and historical context and makes it easier to get started and expand a family tree by allowing users to quickly add relatives from Facebook or a device's contact list. We feel this release underscores our objective to provide users with a deeply engaging way to personally connect them with their ancestors."
"We're excited to take our popular and top-grossing app for iPhone, iPad and iPod touch to the next level, including native support for iOS 7," said Eric Shoup, Executive Vice President of Product for Ancestry.com. "This update provides meaningful context to ancestors' lives through the use of narratives and historical context and makes it easier to get started and expand a family tree by allowing users to quickly add relatives from Facebook or a device's contact list. We feel this release underscores our objective to provide users with a deeply engaging way to personally connect them with their ancestors."
Expanding on the existing family history app
from Ancestry.com, details on updated features include:
- Redesigned App Experience. The updated Ancestry App provides native
support for the newest Apple operating system, iOS 7,
by building upon the new operating system's themes of
clarity and depth. In addition, this update includes a redesigned
ancestor view, gallery view (for photos, stories and historical
records) and media details views, along with several other enhancements.
- Rich Story-Like Narratives. With a completely redesigned and simplified user
interface, the new ancestor view includes a rich timeline with
media and story-like narratives, which are auto-generated from the
ancestor's life events. In addition to these narratives, significant historical
events are highlighted in the person's timeline to provide a
vibrant historical context for each ancestor's life.
- Facebook Import. Filling
in your family tree on a mobile device has never been easier. This
updated app for iPhone, iPad and iPod touch, will help a
user identify potential family members and automatically build
a family tree through their Facebook connections, providing a great
way to get started and quickly make discoveries about their family.
- Add from Contacts. Allows users to quickly add family members
from Address Book to their family tree.
The new Ancestry App is available for free from the App Store on
iPhone, iPad and iPod touch or at www.AppStore.com/Ancestry.
About Ancestry.com
Ancestry.com is the world's largest online family history resource
with approximately 2.7 million paying subscribers across all its websites.
More than 11 billion records have been added to the Ancestry.com sites
and users have created more than 50 million family trees containing more than 5
billion profiles. In addition to its flagship site www.ancestry.com, the company
operates several Ancestry international websites along with a suite of online
family history brands including Archives.com, Fold3.com and Newspapers.com, all
designed to empower people to discover, preserve and share their family
history.
Forward-Looking Statements
This press release contains forward-looking statements. These
statements relate to future events and involve known and unknown risks,
uncertainties, and other factors that may cause the Company's actual results,
levels of activity, performance, or achievements to be materially different
from those anticipated in these forward-looking statements. In some cases, you
can identify forward-looking statements by the use of words such as
"appears," "may," "designed," "expect,"
"intend," "focus," "seek,"
"anticipate," "believe," "estimate,"
"predict," "potential," "should,"
"continue" or "work" or the negative of these terms or
other comparable terminology. These forward-looking statements are based on
information available to the Company as of the date of this press release.
Forward-looking statements involve a number of risks and uncertainties that
could cause actual results to differ materially from those anticipated by these
forward-looking statements. Such risks and uncertainties include our ability to
offer new and improved products and product features to attract and retain
subscribers. Information concerning additional factors that could cause events
or results to differ materially from those projected in the forward-looking
statements is contained under the caption "Risk Factors" in Exhibit
99.2 to our Current Report on Form 8-K filed with the Securities and Exchange
Commission on September 10, 2013, and in discussions in other of our Securities
and Exchange Commission filings. These forward-looking statements should not be
relied upon as representing our views as of any subsequent date and we assume
no obligation to publicly update or revise these forward-looking statements.
