Wednesday, September 18, 2013

Ancestry.com Redesigns App for iPhone, iPad and iPod Touch


Optimized for iOS 7, Ancestry App Offers New Social Features Making Family History Easier to Engage

PROVO, Utah, Sept. 18, 2013 (GLOBE NEWSWIRE) -- Ancestry.com LLC, the world's largest online family history resource, today announced the launch of a new, upgraded version of its Ancestry App for iPhone, iPad and iPod touch, with features designed to enable and encourage more rewarding discoveries as users build, update and share their family trees. The redesigned app offers new social features, including the option to connect through Facebook and rich, story-like narratives around an ancestor's life that are sharable with family and friends. It also includes native support for the all-new iOS 7, giving the app more clarity and depth. 

Photos accompanying this release are available at http://www.globenewswire.com/newsroom/prs/?pkgid=21033 and http://www.globenewswire.com/newsroom/prs/?pkgid=21034.

"We're excited to take our popular and top-grossing app for iPhone, iPad and iPod touch to the next level, including native support for iOS 7," said Eric Shoup, Executive Vice President of Product for Ancestry.com. "This update provides meaningful context to ancestors' lives through the use of narratives and historical context and makes it easier to get started and expand a family tree by allowing users to quickly add relatives from Facebook or a device's contact list. We feel this release underscores our objective to provide users with a deeply engaging way to personally connect them with their ancestors."

Expanding on the existing family history app from Ancestry.com, details on updated features include:
  • Redesigned App Experience. The updated Ancestry App provides native support for the newest Apple operating system, iOS 7, by building upon the new operating system's themes of clarity and depth. In addition, this update includes a redesigned ancestor view, gallery view (for photos, stories and historical records) and media details views, along with several other enhancements.
  • Rich Story-Like Narratives. With a completely redesigned and simplified user interface, the new ancestor view includes a rich timeline with media and story-like narratives, which are auto-generated from the ancestor's life events. In addition to these narratives, significant historical events are highlighted in the person's timeline to provide a vibrant historical context for each ancestor's life.
  • Facebook Import. Filling in your family tree on a mobile device has never been easier. This updated app for iPhone, iPad and iPod touch, will help a user identify potential family members and automatically build a family tree through their Facebook connections, providing a great way to get started and quickly make discoveries about their family.
  • Add from Contacts. Allows users to quickly add family members from Address Book to their family tree. 
The new Ancestry App is available for free from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com/Ancestry.

About Ancestry.com

Ancestry.com is the world's largest online family history resource with approximately 2.7 million paying subscribers across all its websites.  More than 11 billion records have been added to the Ancestry.com sites and users have created more than 50 million family trees containing more than 5 billion profiles.  In addition to its flagship site www.ancestry.com, the company operates several Ancestry international websites along with a suite of online family history brands including Archives.com, Fold3.com and Newspapers.com, all designed to empower people to discover, preserve and share their family history.

Forward-Looking Statements


This press release contains forward-looking statements. These statements relate to future events and involve known and unknown risks, uncertainties, and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "appears," "may," "designed," "expect," "intend," "focus," "seek," "anticipate," "believe," "estimate," "predict," "potential," "should," "continue" or "work" or the negative of these terms or other comparable terminology. These forward-looking statements are based on information available to the Company as of the date of this press release. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include our ability to offer new and improved products and product features to attract and retain subscribers. Information concerning additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption "Risk Factors" in Exhibit 99.2 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on September 10, 2013, and in discussions in other of our Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.