Thursday, April 2, 2015

AncestryDNA Launches Revolutionary New Technology to Power New Ancestor Discoveries



Latest Breakthrough in Consumer Genetics Connects People to Ancestors Dating Back to the 1700s Using Just Their DNA

PROVO, UT--(Marketwired - April 02, 2015) - AncestryDNA, the leader in DNA testing for family history, today launched a significant technological advancement that makes discovering one's family history faster and easier than ever. Now with the easy-to-use AncestryDNA test, customers will have the unique ability to find their ancestors, who lived hundreds of years ago, using just their DNA. Only possible through the groundbreaking work of the AncestryDNA science team, New Ancestor Discoveries is a technical innovation that combines the latest in genetic science, new patent-pending algorithms, and access to AncestryDNA's extensive database to push the boundaries of human genetics, and help people find ancestors from their past using just a DNA test, no genealogy research required.

"This is the biggest advancement in family history since we introduced our Hint feature, the Ancestry shaky leaf, which scours billions of historical records to automatically find new information about your family," said Tim Sullivan CEO of Ancestry. "Now, through a simple DNA test, AncestryDNA is fundamentally revolutionizing the way to discover your family history, transforming the experience by making it faster and easier to go further into your family's past, and instantly discover new ancestors you never knew you had."

New Ancestor Discoveries are revealed through a unique combination of AncestryDNA results and the millions of family trees shared by Ancestry members. First, living cousins of each AncestryDNA member are found and organized into family networks, called DNA Circles, which bring together groups of people who are genetically related to the same ancestor. When a new AncestryDNA customer is connected into that DNA Circle, it's likely they also share that same ancestor. As a result, it is now possible to simply take the AncestryDNA test and see the name of an ancestor from your family's past appear in your DNA results.

"It is effectively a shortcut through time -- you take the test today and we tell you who your ancestors were, for example, in the 1700s. You don't need to research records or build a family tree -- AncestryDNA now transports you to the past," said Dr. Ken Chahine, SVP and GM of AncestryDNA. "It's a combination of three things that allowed us to achieve this breakthrough innovation: 1) millions of family trees created by Ancestry members, 2) the fastest growing genetic database in the world, currently with more than 800,000 genotyped members and 3) a dedicated team of scientists who are pushing the boundaries of genetics and statistics to help people make family history discoveries in ways never before possible."

Discovering new ancestors is made simple. Customers just provide a small saliva sample for the AncestryDNA test, which reads a person's genetic code at more than 700,000 DNA markers. Mail it back where it will be analyzed and compared alongside 65 million family trees and more than 800,000 genotyped AncestryDNA members. Results are available within six to eight weeks, including new possible ancestors, accompanied by historical narratives of their lives that can include photos, locations, and life events available to Ancestry members.

With this latest innovation, AncestryDNA will open the door to a whole new segment of consumers that may be interested in family history but don't know how or don't have the time to search records or build a family tree. It will also meet the needs of experienced genealogists, who may need new genetic connections to their ancestors to help break through dead-ends in their research that historical records alone cannot.

AncestryDNA is now connecting people to ancestors from significant periods of time and from all around the world, including Colonial America, the UK, Ireland, Scotland, Germany, Poland, France, Spain, Denmark, Sweden, Norway, Italy and more. Extending beyond the initial discovery of these ancestors, with a subscription to Ancestry, members can dig into the rich story of those ancestors' lives through historical documents, photos, and insights from the events that shaped the times in which they lived.

To learn more about the new AncestryDNA experience, visit www.ancestrydna.com.

About Ancestry.com DNA, LLC

About Ancestry.com DNA, LLC. AncestryDNA is owned and operated by Ancestry.com DNA, LLC, a subsidiary of Ancestry.com LLC. AncestryDNA uses a simple test to analyze an individual's DNA. AncestryDNA offers the potential of identifying new insights into people's ancient ancestry to help them collaborate with distant cousins and make even more discoveries in their family history. For more information visit www.ancestrydna.com.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include a variety of factors, some of which are beyond the company's control. In particular, such risks and uncertainties include the company's ability to add tools and features and provide value to satisfy customer demand. Information concerning additional factors that could cause events or results to differ materially is contained under the caption "Risk Factors" in the Annual Report on Form 10-K for the company's parent, Ancestry.com LLC, for the period ended December 31, 2014, which was filed with the Securities and Exchange Commission on February 19, 2015, and in discussions in other of Ancestry.com LLC's Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.