Monday, February 13, 2017

MyHeritage Launches Photo Discoveries™


MyHeritage Launches Photo Discoveries™


Exclusive feature delights users with photographs of their ancestors and relatives, added to their family tree in one click

TEL AVIV, Israel & LEHI, Utah, February 10, 2017 MyHeritage, the leading international family history and DNA company, announced today the launch of Photo Discoveries, an innovative feature which transforms family trees by automatically adding matching historical photos. A Photo Discovery provides users with a set of photographs of ancestors and relatives they may have never seen before, originating in family trees contributed by others. Users can add the photographs to the matching profiles in their family tree, in a single click.

Layered on top of MyHeritage's highly accurate Smart Matching™ technology, which locates matching profiles in other family trees, and Instant Discoveries™, which enable users to add entire branches to their family tree in just a few clicks, Photo Discoveries identifies the profiles that have no photographs in the user's family tree and provides photographs of these individuals from matching profiles on other family trees.

Users can add up to ten photographs per Photo Discovery, reject specific ones they do not wish to receive, and apply Photo Discoveries as many times as they would like. The photographs are then copied over to the associated profiles, preserving all useful metadata such as people tags, dates and place names.

“At MyHeritage we’re constantly brainstorming innovative new ways to make our industry-leading matching technologies even better,” said MyHeritage Founder and CEO Gilad Japhet. “Receiving a never-seen-before photograph of an ancestor is a delightful emotional experience, and one that we would like our users to enjoy as often as possible. Photo Discoveries deliver this and fulfill the promise of collaborative genealogy in a slick and gratifying one-click experience."

Viewing Photo Discoveries in thumbnail form is free. Applying Photo Discoveries to one's family tree requires a PremiumPlus or Complete subscription on MyHeritage.

About MyHeritage

MyHeritage is the leading global destination for family history and DNA. As technology thought leaders, MyHeritage has transformed family history into an activity that is accessible and instantly rewarding. Its global user community enjoys access to a massive library of historical records, the most internationally diverse collection of family trees and groundbreaking search and matching technologies. Through MyHeritage DNA, the company offers technologically advanced, affordable DNA tests that reveal users' ethnic origins and previously unknown relatives. Trusted by millions of families, MyHeritage provides an easy way to find new family members, discover ethnic origins, and to share family stories, past and present, and to treasure them for generations to come. MyHeritage is available in 42 languages. www.myheritage.com