FINDMYPAST ANNOUNCES STRATEGIC INVESTMENT IN TWILE WINNER OF TWO INNOVATION AWARDS AT ROOTSTECH 2016
London: February 11, 2016
Leading family history site, Findmypast, has announced a strategic investment in Twile, creators of the visual family history timeline and winner of two innovation awards at the recent RootsTech 2016, the world’s largest family history event.
The investment in Twile reflects Findmypast’s drive to put innovation at the centre of its development programme. It follows on the announcement of a raft of global partnerships with leading technology providers, such as RootsMagic and Puzzilla, which are designed to offer customers an easy and engaging family history experience.
Annelies van den Belt, CEO of Findmypast, said:
“We are delighted with this partnership with such an innovative company as Twile. The RootsTech awards speak to the creativity of Twile and to win the People’s Choice award shows clearly that this is a product that the public wants. We believe that our partnership offers great value to both companies’ customers. At Findmypast we are committed to enhancing family history stories not just through new records but also through new technologies. Our aim is to make family history as easy and as rewarding as possible.”
Twile was voted “People’s Choice” by the RootsTech audience, as well as finishing on the podium in the judges’ competition. The most popular innovation at the event, Twile enables customers to create amazing family history timelines complete with photos and milestones and all of it totally private. With Twile, you can tell the story of the whole family from the earliest ancestors to the most recent additions bridging the gap between the past, the present and the future.
The agreement will offer Twile’s fast growing customer base access to Findmypast’s rich bank of eight billion records. Leads generated by Findmypast will link Twile customers directly to relevant records enabling them to easily expand their family trees. Together Findmypast and Twile will develop a tool that will allow Findmypast’s customers to automatically display their family tree in a media-rich Twile timeline.
Paul Brooks of Twile said:
"This is a huge opportunity for Twile and we are really pleased to be working with Findmypast. From our earliest conversations with them, it's been clear that they share our mission of making family history more engaging for the wider family, especially the younger generations. Our customers will see this relationship makes Twile better in every sense, while also adding a whole set of features that wouldn't have been possible otherwise."
Findmypast (previously DC Thomson Family History) is a British-owned world leader in online family history. It has an unrivalled record of online innovation in the field and 18 million registered users across its family of online brands, which includes Lives of the First World War, The British Newspaper Archive and Genes Reunited, amongst others.
Its lead brand, also called Findmypast, is a searchable online archive of over eight billion family history records, ranging from parish records and censuses to migration records, military collections, historical newspapers and lots more. For members around the world, the site is a crucial resource for building family trees and conducting detailed historical research.
In April 2003, Findmypast was the first online genealogy site to provide access to the complete birth, marriage, and death indexes for England & Wales, winning the Queen’s Award for Innovation. Since that time, the company has digitized records from across the globe, including major collections from Britain, Ireland, Australia, and the United States. Findmypast, in association with The National Archives, recently launched the 1939 Register, a record of 41 million lives on the eve of World War II.
Twile is an interactive timeline made up of photos and milestones – such as births, marriages and deaths – which tells the story of your family from your earliest known ancestor to the youngest member of your family. Genealogists can import a family tree from their existing research tool (eg Findmypast) to automatically generate their Twile timeline.
Based in Doncaster, Twile was started in 2013 by Paul Brooks and Kelly Marsden. Both with young families they were looking to give their children a record of their early years and a knowledge of their ancestors. While the website is aimed primarily at family historians, it is also designed to encourage the rest of the family to add their own, more recent content.
Since its beginnings, Twile has been backed by Creative England (who bring capital through the Government’s Regional Growth Fund) and a number of UK angel investors, including Lee Strafford, one of the original co-founders of Plusnet, which sold to BT Group in 2007.